In an ever-changing world, it’s not enough to react – you have to adapt. Alliance Data is Embracing Change head-on: rethinking, re-strategizing and reimagining what it takes to succeed in today’s constantly evolving environment. In data, marketing and loyalty, customer care, consumer finance — and in its responsibilities as a company with purpose — Alliance Data is moving to redefine its business: embracing the need to change – not ignoring it – because that is the only way to thrive in the 21st century.