Our Experts Weigh In: How Retailers Can Make Holiday Sales Merrier

We asked five experts across our Alliance Data businesses to share their expertise as retailers quickly approach the crucial holiday season. During today’s #holidayretailchat Twitter chat, Tom Edwards, Chief Digital Officer, Agency at Epsilon (@BlackFin360), Jeff Berry, Director, Research and Development at LoyaltyOne and Editor-in-Chief at COLLOQUY (@jeffberry), Sandrine Thompson, Strategic Insights Director at CJ Affiliate (@sb_darling), John Ardis, SVP, Client Development at Conversant (@johnardis) and Aimee Koontz, Director, Marketing & Loyalty Advancement at Alliance Data’s card services business (@aimeemkoontz) looked at the key trends gaining traction this holiday season, all while keeping an eye on 2017 and beyond. Here are all of the key insights shared during the Twitter chat.

Annabelle Baxter is Senior Manager, External Communications at Alliance Data, where she manages media relations and social media efforts for, what she calls, the best company in the world. An addict of social media and bad reality television, Annabelle enjoys way out-of-the-box thinking, brainstorming sessions and turning every day Alliance Data associates into bloggers.

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