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Alliance Data Systems Schedules Fourth Quarter and Year End Conference Call for February 2, 2005

January 04, 2005

Alliance Data Systems Corporation will host a conference call on February 2, 2005 at 5:00 p.m. ET to discuss the Company's fourth quarter and year ended December 31, 2004 results.

The conference call will be available via the Internet at http://www.alliancedatasystems.com/. Additionally, there will be several slides accompanying the webcast. Please go to the website at least fifteen minutes prior to the call to register, download and install any necessary software. Please contact Julie Prozeller by e-mail: jprozeller@fd-us.com with any questions.

The webcast will be available until March 2, 2005. About Alliance Data Systems

Based in Dallas, Alliance Data Systems is a leading provider of transaction services, credit services and marketing services. The company assists retail, petroleum, utility and financial services clients in managing the critical interactions between them and their customers. Alliance Data manages approximately 95 million consumer relationships for some of North America's most recognizable companies and operates and markets the largest coalition loyalty program in Canada. Alliance Data Systems employs approximately 7,500 associates at more than 30 locations in the United States and Canada. For more information about the company, visit its web site, http://www.alliancedatasystems.com/.

CONTACT: Edward Heffernan Chief Financial Officer Tel: 972-348-5191 eheff@alldata.net Julie Prozeller Financial Dynamics Tel: 212-850-5608 jprozeller@fd-us.com

Alliance Data Systems Corporation

CONTACT: Edward Heffernan, Chief Financial Officer of Alliance Data
Systems, +1-972-348-5191, eheff@alldata.net; or Julie Prozeller of Financial
Dynamics, +1-212-850-5608, jprozeller@fd-us.com, for Alliance Data Systems

Web site: http://www.alliancedatasystems.com/

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