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Alliance Data

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Spin – Loyalty Ventures

On May 12, 2021, Alliance Data Systems Corporation (NYSE: ADS) announced its intention to spin off its LoyaltyOne segment, comprising its Canadian AIR MILES® Reward Program and Netherlands-based BrandLoyalty business.

On September 1, 2021, ADS participated in the preparation and filing of a registration statement on Form 10 with the Securities and Exchange Commission by Loyalty Ventures Inc. (“Spinco”) in connection with Alliance Data’s previously announced proposed separation of its LoyaltyOne reporting segment into an independent, public company. A copy of that Form 10 can be accessed here.

The proposed spinoff remains subject to customary conditions, including final approval by Alliance Data’s Board of Directors, receipt of a favorable tax ruling from the Internal Revenue Service, the effectiveness of Spinco’s Form 10 registration statement with the Securities and Exchange Commission, approval for listing of Spinco’s common stock on a national securities exchange and completion of any necessary financings. No assurance can be given regarding the final form that a spinoff transaction may take or the specific terms or timing thereof, or that a spinoff will in fact occur.