About Us

A data company
with purpose

Our global stakeholders have diverse priorities and interests in how we do business. That’s why we are committed to operating responsibly in ways that drive continuing value creation for our stockholders, customers, associates and communities.

Our Business

At Alliance Data’s Card Services business, we know 40 million consumers. How? They carry one (or more) of our clients’ branded credit cards, either in their wallet or on their mobile device. We manage more than 145 branded credit programs — private label, co-brand, and commercial — for the world’s most recognizable brands.

So, what does that mean exactly? When you use your Pottery Barn or Ulta Beauty credit card (just to name a few), that’s us. We capture transactional data, then use it to better understand consumer behavior and strengthen the ties between our clients and their customers. We also talk directly to consumers, providing outstanding and industry-leading customer care as part of the branded credit program. This combination translates to highly effective, multi-channel marketing communications for our clients. We also create incentives that drive sales, engage cardholders, and foster long-term brand loyalty.

To learn more about Alliance Data Card Services, visit: https://knowmoresellmore.com.

LoyaltyOne Co. (“LoyaltyOne”), is the owner and operator of the AIR MILES Reward Program. The AIR MILES Reward Program is Canada’s most recognized coalition loyalty program, with nearly 11 million active AIR MILES Collectors, representing approximately two-thirds of all Canadian households. The AIR MILES coalition brings together a number of retail categories, allowing Collectors to get Miles and earn Rewards on everyday purchases, while bringing brands closer to their customers by creating more personalized, one-to-one relationships and experiences.

Finally, Netherlands-based BrandLoyalty transforms casual shoppers into loyal customers through tailor-made, stand-alone loyalty programs. These programs are designed to generate immediate changes in consumer behavior and are offered through leading grocers around the world.

Alliance Data’s stakeholders have unique objectives and interests in how we conduct business. Just as we are committed to delivering sustainable financial performance, high-performing companies like ours promote a strong corporate culture. This helps us create value for our notable list of FORTUNE 1000 clients, millions of customers, our over 10,000 associates, stockholders, and the community at large. Executing excellence in data-driven loyalty marketing solutions also means delivering on critical responsibilities to ensure the secure and responsible use of data, adhere to responsible lending practices and provide an unwavering commitment to service. We are a data company with purpose.

Learn more about our approach to: Governance Sustainability



Third-Party Recognition

Bloomberg Gender Equality Seal