About Us

A data company
with purpose

Our global stakeholders have diverse priorities and interests in how we do business. That’s why we are committed to operating responsibly in ways that drive continuing value creation for our stockholders, customers, associates and communities.

Our Business

At Alliance Data’s Card Services business, we know 40 million consumers. How? They carry one (or more) of our clients’ branded credit cards, either in their wallet or on their mobile device. We manage more than 145 branded credit programs — private label, co-brand, and commercial — for the world’s most recognizable brands.

So, what does that mean exactly? When you use your Wayfair, Pottery Barn, or Ulta Beauty credit card (just to name a few), that’s us. We capture transactional data, then use it to better understand consumer behavior and strengthen the ties between our clients and their customers. We also talk directly to consumers, providing outstanding and industry-leading customer care as part of the branded credit program. This combination translates to highly effective, multi-channel marketing communications for our clients. We also create incentives that drive sales, engage cardholders, and foster long-term brand loyalty. It’s how we support our Know more. Sell more.® promise, each and every day.

To learn more about our Know more. Sell more.® promise, visit: https://knowmoresellmore.com.

LoyaltyOne is an expert in creating coalition loyalty programs and stand-alone loyalty rewards. We built our expertise through one of the most successful coalition loyalty programs on the planet — Canada’s AIR MILES® Reward Program. We bring together your grocer, your pharmacy, your gas station, and other retailers under one coalition loyalty program, which allows consumers to earn points and rewards for their everyday purchases. With approximately two-thirds of Canadian households actively participating, the AIR MILES Reward Program has been named one of the most influential brands in Canada.

Finally, Netherlands-based BrandLoyalty transforms casual shoppers into loyal customers through tailor-made, stand-alone loyalty programs. These programs are designed to generate immediate changes in consumer behavior and are offered through leading grocers around the world.

Alliance Data’s stakeholders have unique objectives and interests in how we conduct business. Just as we are committed to delivering sustainable financial performance, high-performing companies like ours promote a strong corporate culture. This helps us create value for our notable list of FORTUNE 1000 clients, millions of customers, our over 10,000 associates, stockholders, and the community at large. Executing excellence in data-driven loyalty marketing solutions also means delivering on critical responsibilities to ensure the secure and responsible use of data, adhere to responsible lending practices and provide an unwavering commitment to service. We are a data company with purpose.

Learn more about our approach to: Governance Sustainability



Third-Party Recognition

Bloomberg Gender Equality Seal