LoyaltyOne
LoyaltyOne (formerly Alliance Data Loyalty Services) works with more than 100
of North America's leading brands in the retail, financial services, grocery,
petroleum retail, travel, and hospitality industries to profitably change
customer behavior.
Through a team of businesses, the AIR MILES Reward Program, Colloquy, Precima, LoyaltyOne Consulting and Direct Antidote, each specializing in a loyalty discipline, we
design, deliver, and manage a suite of loyalty marketing services—consumer data,
customer-centric retail strategies, direct-to-consumer marketing, loyalty
consulting, and more. Together, we are LoyaltyOne. Helping you engage customers,
drive sales, and deliver results. More »
The AIR MILES® Reward Program
Canada's premier coalition loyalty program with more than 9 million active
Collector accounts, accounting for approximately two-thirds of Canadian
households. AIR MILES reward miles can be redeemed for more than 500 different
rewards, such as movie passes, family attractions,
electronic merchandise, sports and recreation, travel and more. Over 120 brand name
sponsors participate in the program including Canada Safeway, Shell Canada,
Jean Coutu, Amex Bank of Canada and Bank of Montreal.
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COLLOQUY
Comprises a collection of publishing,
education and research resources devoted to the global loyalty-marketing
industry.
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Precima
An advanced analytics
firm that translates retail customer data into critical insights to better align
marketing, merchandising and operations strategies with shopper needs.
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LoyaltyOne Consulting
A group of
internationally-recognized practitioners who design and implement
loyalty-marketing strategies for Fortune 1000 clients, including SUPERVALU,
Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, ULTA Cosmetics and
Visa International.
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Direct Antidote
A
loyalty-marketing agency specializing in data-driven creative campaigns that
transform customer behavior to deliver short-term return on investment, while
building profitable relationships for life.
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