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Research & Insights

Retail
How They Buy – A look at customers’ in-store experience
Why They Buy – Insights on the Modestly Affluent
Why They Buy – Baby Boomer edition
Why They Buy – A look at today’s Mom

Epsilon
Building Brands One Inbox at a Time: An inside look at email marketing for the consumer packaged goods industry
Confessions of an Online Shopper: An inside look at email marketing for the retail industry
New Movers: Analysis of new mover spending identifies “recession-proof” category of consumers
CMO Survey: Inside the mind of the American CMO

Loyalty One
2009 COLLOQUY Loyalty Marketing Census The economy is down, loyalty memberships are up. What does this mean for loyalty marketers?
The State of Consumer Centricity A study of consumer centricity among retailers and manufacturers
The DIY Corporate Bailout Kit Forget Washington, marketers just need a sound customer strategy to thrive in an economic storm

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