Company Facts
Alliance Data was formed in 1996 as the result of a merger between the following two entities acquired by venture capital firm Welsh, Carson, Anderson and Stowe: JC Penney’s transaction services business (BSI Business Services, Inc.) and The Limited’s credit card bank operation, World Financial Network National Bank. Through both organic business growth and strategic acquisitions, the Company has evolved into a leading provider of loyalty marketing solutions derived from transaction-rich data, providing services for some of the most recognizable brands in North America. Our solutions drive profitability and customer loyalty for retailers, banks, hotels, CPGs and pharmaceuticals, among others.
Our Businesses
Alliance Data’s businesses include:
Our Services
Through our three businesses we provide private label, co-brand and commercial credit card programs; one-to-one and coalition loyalty programs; loyalty consulting; consumer database marketing; permission-based email marketing; data services; and creative agency services.
- Marketing-driven credit services
- Loyalty programs and consulting
- Consumer database marketing and analytics
Headquarters
7500 Dallas Parkway, Suite 700
Plano, Texas 75024
over 55 locations worldwide
Number of Employees
Nearly 9,000
President & CEO
Edward J. Heffernan
Stock Symbol
NYSE: ADS
Date of IPO: June 6, 2001
2010 Year-end Financial Results
- Revenue $2.8 billion
- EBITDA $823 million
- Cash EPS $5.86