Technology That Works.
Loyalty Solutions Platform
In 1997, the first Loyalty Solution Platform™ was built to help you spend
less time on operational management and more time identifying ways to make your
loyalty program grow. Today, the Loyalty Solution Platform™ is one of
the most robust and customizable loyalty-marketing applications available. Critical
processes have been automated in an intuitive application with point-and-click
functionality. In the Loyalty Solution Platform™, all necessary functionality
is included and integrated seamlessly so you can count on improved customer
retention, increased customer value and incremental profits to the bottom line.
To be successful, loyalty programs require a broad range of capabilities across
several functional areas, from building and managing databases of detailed transaction
data — down to the SKU level — to reporting all program activity
at the highest level. These areas are crucial to developing a loyalty program
that works. The Loyalty Solution Platform’s™ core technology components
include:
- Easily accessible business rules.
- Comprehensive reporting on all aspects of program activity.
- Dialogue features that help create sustainable relationships with customers in every communications channel.
- A comprehensive rewards package that allows you to set reward content and redemption parameters while tracking and managing inventory.
- Extensive Application Program Interface (API) library.