ICOM

ICOM Information & Communications L.P. is a full-service provider of targeted list, data communication solutions and analytic services for the consumer packaged goods (CPG), over-the-counter (OTC), pharmaceutical, market research and auto industries in North America, as well as the direct response sector in Canada. Recognized as a leader in targeted marketing solutions designed to enhance integrated marketing initiatives and drive return on investment, ICOM manages the largest permission-based direct response survey database in North America, providing its clients with superior customer insight and marketing results.

TargetSource®
ICOM manages the TargetSource database, North America’s largest source of permission-based direct mail survey responders.  TargetSource contains over 26 million households (40 million adult consumers) selectable by product, brand usage and hundreds of self-reported lifestyle and demographic variables.

TargetMail®
A customizable co-op mailing program that allows client’s to reach current, competitive and non-category users. Each multi-brand mailing effectively targets multiple sets of high value consumers using ICOM’s industry-leading consumer information.

Every package sent out through TargetMail is unique, containing a set of offers, samples and messages relevant to the household receiving it, and giving brands the equivalent of solo mail impact at a fraction of the cost.

Research and Analysis
Including category or brand profiles, predictive modeling (response, campaign match, customer catch, matrix and CHAID) and ad hoc queries and data mining.

Custom Lettershop & Fulfillment
A cost-effective one-stop direct mail fulfillment service that offers high quality end-to-end project management that’s ideal for corporate multi-brand packages or solo programs.

For more information regarding ICOM visit www.i-com.com