Meet Our Team
Executive Team   
Ed Heffernan - President & CEO
Ed Heffernan joined Alliance Data in May 1998 as vice president of mergers and acquisitions. Prior to joining the company, he held similar positions with First Data and Citicorp, and in corporate finance with CS First Boston (now Credit Suisse). In 2000, he assumed the position of  Learn More
Charles Horn - Executive VP & CFO
Charles Horn joined Alliance Data in 2009 as Executive Vice President and Chief Financial Officer, after having served as Senior Vice President and Chief Financial officer at Builders Firstsource, Inc. since 1999. Prior to that, he was VP of finance and treasury for  Learn More
Bryan Kennedy - Executive VP & President, Epsilon
Bryan Kennedy joined Epsilon, a wholly-owned subsidiary of Alliance Data, in 1996. Prior to that, he held management positions with Capstead Mortgage Corporation. Since 2001, Bryan served as Chief Operating Officer and Learn More
Melisa Miller - Executive VP & President, Retail Credit Services
Melisa Miller joined Alliance Data in 2006 as SVP and Chief Client Officer. Prior to that, she held a variety of leadership positions over her 22-year tenure with Experian, where she was responsible for client relations in both Learn More
Bryan Pearson - Executive VP & President, LoyaltyOne
Bryan joined LoyaltyOne, an Alliance Data subsidiary, in 1992. Prior to LoyaltyOne, Bryan launched his career in brand marketing at the Quaker Oats Co. of Canada, followed by a position in technology at Learn More
Joseph L. Motes III - Senior VP, General Counsel & Secretary
Joe Motes joined Alliance Data in July 2015. Prior to that, Joe was a partner with the law firm Akin, Gump, Strauss, Hauer & Feld LLP, where his practice focused on mergers and acquisitions, public debt  Learn More
Jeff Chesnut, Senior VP & Treasurer
Jeff Chesnut joined Alliance Data in 2010 as Treasury & Corporate Development Vice President. In this role, he was responsible for the global M&A growth strategy for Alliance Data  
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Laura Santillan - Senior VP & Chief Accounting Officer
Laura Santillan joined Alliance Data in 2004 after serving as a senior manager of reporting for Dresser, Inc. She assumed her current position as Senior Vice President and Chief Accounting Officer in February 2010.  Learn More
Karen Wald - Senior VP, Corporate Affairs
In 1986, Karen Wald joined JCPenney Business Services as an account executive for their direct marketing group. This division of JCPenney would go on to become one of the founding businesses of Alliance Data. Through her industry knowledge, over two decades  Learn More
Kellie Watts - VP Legal Counsel and Corporate Ethics Officer
Kellie Watts earned a B.A. in Political Science at Southern Illinois University as a President’s Scholar and her J.D. at the University of Tulsa College of Law in Oklahoma. Prior to joining Alliance Data in January 1998,  Learn More
Board of Directors   
Bruce K. Anderson has served as a director since August 1996. He co-founded the investment firm Welsh, Carson, Anderson & Stowe, or WCAS, and has been a general  Learn More
Roger H. Ballou has served as a director since February 2001. Mr. Ballou served as the chief executive officer and a director of CDI Corporation, a Learn More
D. Keith Cobb has served as a director since June 2004. Mr. Cobb has served as a business consultant and strategic advisor Learn More
E. Linn Draper, JR., Ph. D. has served as a director since February 2005. He has served in an executive and directoral capacity for a number of companies Learn More
Edward J. Heffernan president and chief executive officer, joined us in May 1998, and has served as a director since June 2009. From May 2000 until Learn More
Kenneth R. Jensen has served as a director since February 2001. Mr. Jensen has served as a business consultant and strategic advisor for a number of Learn More
Robert A. Minicucci chairman of the board, has served as a director since August 1996. Mr. Minicucci joined Welsh, Carson, Anderson & Stowe, or WCAS,  Learn More
Laurie A. Tucker has served as a director since June 2015. Ms. Tucker has served as the founder and chief strategy officer for marketing consultancy firm, Calade Partners LLC since Learn More
We’re a leading provider of marketing, loyalty, and credit solutions that uses the power of data to achieve results for our clients. Together, our three lines of business manage more than 100 MILLION consumer relationships for some of the world’s leading brands.
  • Know more. Sell more. It's our commitment to helping our partners better understand their customers, and to driving more sales through our branded card programs.
    More than 26 million cardholder customers.
    Over 25 years experience in driving sales for our partners.
    Managing more than 100 credit
    programs for leading brands.
    3100 Easton Square Place / Columbus, OH 43219
  • LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty management solutions.
    of Canadian households with active AIR MILES accounts.
    years of global coalition loyalty leadership.
    120 million customer relationships influenced.
    438 University Avenue / Toronto ON M5G 2L1
  • 1-800-309-0505 /
    Epsilon is the global leader in making connections between people and brands.
    Over 42 billion permission-based emails annually.
    Ad Age's 2014 top-ranked U.S. agency from all disciplines.
    Over 150 marketing databases.
    6021 Connection Drive / Irving, TX 75039
    Alliance Data is made up of three successful businesses:
    Alliance Data Retail Services, LoyaltyOne, and Epsilon.
LoyaltyOne-A Plot Twist With Dividends:
A financial services love story with an unexpected hero
Ed’s contrarian approach and bold moves have helped Alliance Data rank in the top 1% of companies in terms of shareholder return.
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A record performance in 2014, led to another stellar year.
Our more than 15,000 associates are the reasons for our ongoing success.
All for Good
Alliance Data has always operated responsibly. It’s part of the foundation of our success and has allowed us to maintain our record performance. It’s part of what makes us a great place to work and a great company to partner with. Our corporate responsibility report signifies our commitment to doing business responsibly and efficiently while continuing to increase our level of excellence.

Take a look at our 2014 activities and commitments.

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